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Advertising guidelines

The Netizen News is committed to unbiased, independent journalism. Accepting funds for advertising or sponsored content allows VAIROCHAN MEDIA (OPC) PRIVATE LIMITED to expand our coverage of National/Local news and events consistent with the trust principles. The following guidelines explain how The Netizen News protects our journalistic integrity and the trust of our readers and customers while working with advertisers and sponsors.

  1. No relationship with an advertiser or advertising deal will compromise’ strict compliance with the trust principles, which require independence, integrity and freedom from bias.
  2. The Netizen News’ editorial staff will not create, edit, influence or otherwise contribute to the production of advertising.
  3. Advertisements will be clearly distinguishable from content created by The Netizen News’ editorial staff. If necessary to make the distinction, an advertisement will be prominently marked as “advertisement.”
  4. Advertisers are responsible for the content of their advertisements. Their advertising must comply with all applicable laws, regulations and guidelines and must not be false or misleading.
  5. Advertisements do not reflect the views of The Netizen News or its editorial staff. Even so, it reserves the right to reject or remove any advertisement if in The Netizen News opinion the advertisement is inaccurate, misleading or could harm Netizen News’ reputation.

The following guidelines apply to content independently created by Company’ news department, but funded in whole or in part by a paying sponsor:

  • Accepting funding from sponsors to create editorially-independent content may allow Company to enrich our news file, expand our offerings for readers and customers, or explore previously examined news subjects in a new way or with a more in-depth analysis.
  • Company/ Channel may accept funding from paying sponsors if we would produce the content even without the funding because it is newsworthy.
  • Company will agree to accept funding for content if the editorial leadership of The Netizen News, including the editor-in-chief, agrees that the sponsorship deal is consistent with Company’ editorial standards and the trust principles. -sponsored content must be editorially independent content that is just as valuable, unbiased and reliable as all other The Netizen News content. 

Sponsored content will be prominently identified as “this [article/page/series/section] was [funded/funded in part] by [brand x]. It was independently created by Company’ editorial staff. [brand x] had no editorial involvement in its creation or production.”